Building a Brand Part 3: To the Web and Beyond

About This Project

Private label is a tremendous canvas for announcing a new brand. But private label is only one of many ways for a market to create a branded experience for its guests. As the list of offerings bearing the newly designed branding grew, it was time to take the brand and redesign the other flagship touch-points with our guests. It was time to take the redesign digital.

Before the redesign, Balduccis.com was a digital experience that undersold the Balducci’s brand, and served as an underwhelming experience with limited access to eCommerce options.

Alongside the marketing team, I spearheaded the redesign to create a more engaging experience, encourage loyalty signups, and refine and make eCommerce options more available to guests.