Building a Brand Part 2: From Package to Program

About This Project

Kings Food Markets was in the beginning phases of a rebrand, and we quickly determined we needed a key handful of products to champion the new brand and announce what was to come.

In thinking about the packaging’s presence in-store, my focus went beyond the individual package, and more broadly as programs – from coffee beans to K-Cups, almonds to peanuts, and many many products in between. For a wider look at some of the packaging I helped direct, design and bring to market, check out the video below.

Kings Private Label Showcase

With our in store presence in the process of being addressed, it was time to turn to the web. Read about the Balducci’s.com website redesign.