NJBEST 529 Enrollment Campaign
Two Executions For College Savings
About This Project
NJBEST, a college savings fund managed by Franklin Templeton Investments, sought a new campaign to encourage enrollment in their 529 College Savings Program. While working with the NJBEST team, we developed a creative strategy that consisted of landing pages, display advertising, and a video to be featured on Facebook and YouTube, all with the focus of driving enrollment in the 529 program.
Client
NJBEST