Baby Jogger’s Hustle Like a Mother Campaign Launch

About This Project

As a member of the eDesign team at Newell Brands, I got the opportunity to help support the launch of an exciting new product collaboration for Baby Jogger – an update to their Summit x3 Stroller designed in collaboration with Robin Arzón, fitness influencer, author and ultramarathon runner.

This fashion update of the Summit x3 Stroller utilized premium materials and a limited edition design featuring gold accents exclusive to this collaboration. My role was to help develop a campaign identity for the product launch in collaboration with my design team, and create a look and feel that would accentuate the special limited nature for this launch and blend the urban energy of an active New Yorker with a refined sense of luxury, all while also working within the existing Baby Jogger branding.

As part of the launch and the ongoing marketing campaign to support the Summit x3 x Robin Arzón collaboration, I helped design the product logo lockups, assisted in the pre- and post-production for campaign video & photoshoots, and designed digital assets that extended the campaign’s look and feel across the Baby Jogger website, social media, email, and third party retailer sites such as Amazon.